ACES Awards: Nomination & Audit CRM for MORS Group
MORS Group / ACES Awards (Malaysia)
A live lead-to-winner operations hub for Asia's ACES Awards: one CRM that carries every nomination from the first call through the secretariat, auditors and judging council, with AI lead discovery feeding the top of the funnel.
The problem
ACES ran its pipeline on phone calls, emailed forms, booking links and spreadsheets. Warm leads went cold, follow-ups slipped, and there was no single record of where a nominee stood, while the goal was to grow from about 400 nominations to 1,000.
What we built
Aiwalay built a role-based CRM with dashboards for leadership, managers, callers, the secretariat, auditors and council members. Leads are distributed automatically, follow-ups and overdue calls are tracked, and nominees complete secure nomination and evaluation forms by link. Auditors work through status logs, reports and ESG recommendations, and the council reviews assignments in threaded discussions. Every morning an AI job scans the web for new prospects and structures them for a manager to approve.
Aiwalay's role
Aiwalay designed and built the platform end to end (data model, permissions, workflows, integrations and reporting) and continues to extend it as MORS Group's technology partner.
ACES Awards: Nomination & Audit CRM for MORS Group : FAQ
What does the ACES CRM do?
It manages the full nomination journey (calling, secretariat, auditing and council review) with automatic lead distribution, reminders, secure nominee forms, audit reports and leadership dashboards.
How does the AI lead discovery work?
A daily job searches the web for companies that fit the awards criteria and structures them as candidates. A manager approves each one before it becomes a lead, so the pipeline stays clean.
Can you build a custom CRM for our process?
Yes. When an off-the-shelf CRM doesn't fit a multi-stage, multi-role process, we build one around your workflow and permissions, and you own it.
More work
CQD NewGen: AI-Operated Cleaning Marketplace
A live global marketplace for cleaning jobs and public cleaning contracts, built and grown by a team of AI agents. The founder steers from WhatsApp; the agents ship the code, publish the content and prepare every sales reply for approval.
Rolling Out: Culture Super-App for Web, iOS & Android
We are building Rolling Out's member platform: one super-app that brings its editorial, video network, events, live rooms, membership and rewards together on the web, iOS and Android.
Dunamis Charge: AI Revenue CRM for EV Charging Sales
An AI-first sales CRM that replaces five to ten separate tools: AI voice agents, email and SMS campaigns, a shared inbox with AI-drafted replies, lead discovery and a pipeline in one workspace.
Build something like this
Tell us where your team loses the most hours. A free 30-minute audit maps the system that wins them back.