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    Aiwalay at the 13th ACES Awards: The Technology Behind an Awards Programme

    MORS Group invited Aiwalay to the 13th ACES Awards and ACES Summit 2026 in Kuala Lumpur as the technology team behind the CRM that runs the ACES nominations process. What we built, and what live events teach about business software.

    By Syed Husnain Haider Bukhari
    5 min read

    KUALA LUMPUR — MORS Group invited Aiwalay to the 13th Asia Corporate Excellence & Sustainability (ACES) Awards and the ACES Summit 2026, held on 15–16 October 2026 at the Mandarin Oriental, Kuala Lumpur. Aiwalay is the technology team behind the custom CRM the ACES team uses to run its nominations process, and our founder, Syed Husnain Haider Bukhari, attended as MORS Group's guest.

    The Aiwalay founder with the MORS Group and Aubrens team at their office in Kuala Lumpur With the MORS Group and Aubrens team at their Kuala Lumpur office.

    About the 13th ACES Awards

    The ACES Awards, organised by MORS Group, recognise companies across Asia that combine commercial success with responsible leadership, people development and long-term value creation. This year's theme was "Beyond Business", and companies from Malaysia, Thailand and the Philippines were among those recognised.

    "The continued recognition of companies across multiple editions underscores the importance of sustaining excellence rather than treating it as a one-off achievement." — Dr Shanggari Balakrishnan, CEO of MORS Group

    What Aiwalay built for ACES

    An awards programme is a long operational process before it is a night of recognition. Prospective companies are contacted, applications and documents are collected, submissions are reviewed and decisions are recorded, by different people at different stages, over months.

    Aiwalay built the CRM the ACES team uses to run that process in one place:

    • •One pipeline from first contact to final decision, so nothing lives in scattered spreadsheets.
    • •Role-based access, so each team sees and does only what their stage requires.
    • •A full audit trail, so it is always clear who changed what, and when.
    • •Automation built in, so repetitive follow-up work is handled by the system rather than by people.

    The 13th ACES Awards 2026 backdrop in Kuala Lumpur At the 13th ACES Awards 2026.

    What live events teach about business software

    Being at the event the software supports was a useful reminder of three things we now build into every client system:

    1. •Reliability matters more than features. On a deadline, the only question is whether the data is right.
    2. •Audit trails are part of the product. When the outcome is public recognition, being able to show how every decision was reached protects the organisation.
    3. •The best internal software is invisible. If the people running the event never think about the system, it is doing its job.

    A panel at the ACES Summit 2026 on AI-powered energy dashboards and digital twins A session at the ACES Summit 2026 on environmental commitments, AI-powered energy dashboards and digital twins.

    Thank you

    Thank you to Dr Shanggari Balakrishnan and the MORS Group team for the invitation and the hospitality, and congratulations to every company recognised at the 13th ACES Awards. Husnain's personal, first-hand account of the two days is on his blog: Invited to the 13th ACES Awards in Kuala Lumpur.

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    Frequently asked questions

    When and where were the 13th ACES Awards held?

    The 13th ACES (Asia Corporate Excellence & Sustainability) Awards and the ACES Summit 2026 took place on 15–16 October 2026 at the Mandarin Oriental in Kuala Lumpur, Malaysia, organised by MORS Group under the theme "Beyond Business".

    What is Aiwalay's role at the ACES Awards?

    Aiwalay built the custom CRM the ACES team uses to run its nominations process, from first contact to final decision, with role-based access and a full audit trail. MORS Group invited Aiwalay's founder to the 13th ACES Awards as its technology partner.

    Does Aiwalay build CRMs for other organisations?

    Yes. Aiwalay builds custom CRMs and internal systems for businesses with processes that off-the-shelf tools do not fit, and can also run a company's entire IT department remotely under one monthly agreement.